The 11.11.11 challenge


  1. To join, interested participants must both (a) LIKE the SMB Takes You to the Philippines Facebook page ( and (b) register at (

  1. Everyday beginning October 26 to November 9, 2011 (except Saturdays and Sundays), a photo of a local festival will be posted on “The 11.11.11 Challenge” album.

  2. Qualified fans only need to guess the festival featured in the photo, identify two (2) Facebook friends who may be interested to join the contest, and answer via a comment in this format:

“I want to celebrate [answer festival name] with [@friend 1], [@friend 2], and San Miguel Beer!”

Friends tagged in the comment should also like the SMB Takes You to the Philippines Facebook page. Participants should be at least 18 years of age.

  1. Each photo will be open for guessing from 12 noon until 11:59 p.m. All fans who are able to correctly identify the featured festival and meet the contest requirements (i.e. registration on, tagging of two friends) will be qualified in a raffle draw to win 11 bottles of San Miguel Lemon and/or Apple.

  2. Winners will be announced at 11:00 a.m. the following day, and another fiesta will be featured by 12 noon when fans may again post their guesses and answers.

  1. Winners will be contacted immediately via the details they specified in their website registration and may only win once for the entire duration of the contest.

  1. Prizes will be delivered to the winners’ preferred delivery address. In case the winner cannot personally receive his/her prize, he/she must leave a copy of two (2) valid IDs with and authorize another person to receive on his/her behalf.

Tags: San Miguel Beer